7 Tips to Create Social Media Content that Sells
Are you trying to grow your business on social media but getting nowhere fast?
You're writing content and trying to put something out every day but when you do it's crickets?
No one reaching out for your offer.
No one DMing you to find out more.
Not much interaction on your posts (apart from your mum and biz bestie).
And maybe the frustration is starting to kick in. Maybe you're even starting to doubt yourself a little.
I totally get that's not a nice place to be and I know you're ready to have dream clients reach out to you asking to work with you.
Here are some quick shifts to implement and make the time you are spending promoting your business more effective.
1) Stop posting just inspirational quotes. Don't get me wrong, I love inspirational quotes but on their own they are not going to get your ideal client to take action.
2) Your posts are a little generic or vanilla and don't speak to anyone in particular. If you are just putting general info in your posts that could apply to anyone then it's not going to be impactful. Think about what your ideal client needs to hear. What are they thinking? What's stopping them from moving forward in the area that you help them with?
3) Give your ideal clients quick wins and actionable info - something that will shift their mindset, that they can implement straight away, see a different perspective etc. When you can genuinely help someone make a shift in this way they will see you as an expert and will definitely appreciate it amongst all the generic advice.
4) Infuse you - No one wants to listen to an identicoach! Put your little words and phrases in there, infuse your personality, explain things only the way you can. It's your difference that makes the difference.
5) Don't be afraid to sell. In amongst all the value that you are giving don't forget to ask for the sale. Make a point to talk about your offerings on a regular and consistent basis and make some sort of call to action every day just vary up how you do it.
6) Share social proof and testimonials - if you've helped clients before then screenshot their testimonials and share to your social profiles. If you're new and you don't have them, share your own journey of transformation.
7) Have fun - this is your business that you are building. It gets to be fun. It gets to be you serving your people - infuse that energy into your posts and watch the transformation.
Selling on social media can be a fun and rewarding experience once you know how and there is no better feeling than having someone reach out to you saying "I have been following you for a while and knew I had to work with you".
I hope these tips helped you today. Take a second to identify which ones you will work on and implement.
If you are a new Coach/Online Service Provider and you want to learn more about how to sell out your offerings then take a look at current ways to work with me to find out how you can I can help you do this.
Hey, I'm Tasmin! I'm a Mindset & Business Confidence Coach for new and aspiring female entrepreneurs. I help overcome their fears and ramp up their confidence so that they can escape the corporate drudgery and create a life and business on their terms.
Want to chat about how I can help you? Apply for a Free Session with me here. I'm excited to talk to you :-)
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