HOW TO GET COACHING CLIENTS WITHOUT A WEBSITE
You don’t NEED a website when starting out as a Coach and it’s more than possible to get your first clients without one.
Now I get it.
You may FEEL like you need a website to legitimise your business but the fact is in the beginning it can be a big distraction to what you should be doing - getting your name out there and attracting clients.
One of the big misconceptions a lot of new business owners have is falling into the old "build it and they will come trap".
This is especially the case with a website. So many new entrepreneurs spend hours on a site and neglect to work on the things that will actually get the clients and changing the beliefs that will stop that happening.
I know this because I was the same. For my first business (in legal recruitment) I spent an eye watering amount on a website. Ironically I didn't need it and my first five figure client in my second month of business didn't even look at my site.
And to make things worse, I didn't even continue in that business long term!
And it's true of most of my current clients. I don't think one of them looked at my site and I have helped my clients get THEIR first clients without having their website in place at the beginning.
You see, unless your site is specifically something that your niche requires (some niches do still require a website) you don't need to be wasting time and money on it. Your website isn't going to get you clients at this stage as a new Coach/Service provider.
Instead focus on the things that are getting in the way of you getting results (usually your beliefs) and work on getting the following in order.
1️⃣ Shifting into a positive mindset and creating the mindset, self-belief and identity as a successful business owner. Read my blog on the 4 business blocks that are stopping you in your business right now as a female entrepreneur and how to shift those.
2️⃣ Work your money mindset and creating the belief that money can come in ways other than you've been led to believe. Read my blog on shifting your money mindset.
3️⃣ Clarity on your ideal client (who is that specific person that will ultimately land on the site rather than writing to anyone and everyone). When you don’t have clarity around this, you are wasting your time writing copy on your site that speaks to no-one in particular. Ideal client clarity is an essential first step when starting an online coaching business. Download my free course for in depth training on this.
4️⃣ Get clear on HOW your service helps solve those struggles. How will your service help your ideal client? What is the transformation that they can expect from working with you? Take some time to get clear on this and learn how to communicate it in a way that speaks to your ideal client directly. Download my free course for in depth training on this.
5️⃣ Getting comfortable and visible as a business owner, start SELLING and not seeing that as bad, sleazy or icky in some way. Read my blog on overcoming visibility blocks in your business.
6️⃣ An aligned lead generation strategy to attract those ideal clients. What is your main way to attract your ideal clients to you? Do you have a lead generation strategy in place that works for you, your lifestyle and your personality?
7️⃣ Work with a Coach on the above to help you shift the beliefs and also create an aligned strategy. Working with a Coach on these areas is invaluable and can prevent lots of wasted time, energy and money.
And that's exactly what I help my clients with.
Not only will you start showing up as a confident CEO, eliminating all the BS and resistance that hold you back, you will know exactly how to attract your ideal clients.
No more guessing game.
Book a call with me here to put in place your PERSONALISED strategy so that you can get started now and start attracting those ideal clients ASAP.
Hey, I'm Tasmin! I'm a Mindset & Business Confidence Coach for new and aspiring female entrepreneurs. I help overcome their fears and ramp up their confidence so that they can escape the corporate drudgery and create a life and business on their terms.
Want to chat about how I can help you? Apply for a Free Session with me here. I'm excited to talk to you :-)
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